Wm. Whiteley Limited designs and manufactures superior hotel signage, wayfinding and sign systems. We have over 30 years experience working with the interior design, architectural and facility management communities on literally hundreds of projects throughout all major industry and business segments. Projects have included hotels, healthcare facilities, colleges and universities; airport and transportation terminals; sports facilities and spas, public buildings; and corporate and retail markets. Our end-to-end services include product design, interior and outdoor wayfinding and sign system planning, graphic design, prototyping, manufacturing, and installation.
First impressions count
So many things, large and small, can contribute to the first impression you create with guests and visitors to your hotel. Do they feel welcome? Cared for? Informed? Safe? Secure? One of the ways in which you communicate the most clearly about who and what you are is through the signage you select. Industrial designer Bill Whiteley has created a range of hotel signage products renowned for their functionality, esthetic simplicity and user-friendly attributes. These products can be used individually or as a base from which to build a complete wayfinding program.
The Hotel Industry Stands Alone
The hotel industry is like no other - a residential, leisure, and business support environment in 'front of house', combined with a fast-paced, 24 hour service delivery system in 'back of house' - each area with its own particular needs and challenges.
Hotel guest requirements range from the need to be able to operate as independently as possible in finding specific rooms, locations, staff or services (including support for special needs) to the very important need to be informed about particular events as well as safety and security procedures.
For hotel staff, hotel signage must provide the details - informational, directional, identification, safety and security - to support the safe and efficient running of the hotel. It must also be hard-wearing and easy to update and maintain.
For management, in addition to all other critical considerations, signage must also meet appropriate building codes and fire regulations.
In all cases, language diversity, special needs and other considerations may add complexity to sign content or image display.